by Bitter / Bitter Edition

Adam	Corsa	Mokka
click thumbnail to see more	click thumbnail to see more	click thumbnail to see more
Grandland	Insignia	Cascada
click thumbnail to see more	click thumbnail to see more	click thumbnail to see more

In the autumn of 2008 Opel replaced the Vectra by the Insignia. The Insignia was not just a replacement for the Vectra but was also aiming a higher positioning since there had never been a full replacement for the Omega. The then product manager for the new Insignia, who was very impressed by the Bitter Vero, even came up with the idea of a high-end Insignia with a Bitter finish.

Together with George Gallion, Erich Bitter developed the interior and exterior modfications for the Insignia and in 2010 the "Insignia by Bitter" was presented. Eventually the car would not be marketed and sold by Opel after all but by Bitter himself. But since the cars were still considered Opel Insignias with a Bitter finish they were called "Insignia by Bitter" rather than "Bitter Insignia".

The "by Bitter" concept was later also adapted to the Opel Adam, Opel Mokka and Opel Cascada which led to the presentation of the "Adam by Bitter" in 2014, the "Mokka by Bitter" in 2016 and the "Cascada by Bitter" in 2018.

As of 2018 the "by Bitter" brand was changed into "Bitter Edition".

In 2020 the "Corsa Bitter Edition" and "Grandland Bitter Edition" joined the family. "Bitter Edition" models were now found in 5 dealer/partner showrooms. By the end of 2021 the network was extended to 16 dealers/partners all over Germany.

For more details visit the M.E. Bitter Automotive GmbH website.